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Meet the Leadership Team

Adrian J. Roberts - Founder & Managing Director

In January 2001, In-Work NZ Limited (Inwork) was formed by Adrian Roberts to facilitate an Employment Retention Pilot to clients of Work and Income.  By adhering to cohesive strategy, innovation, and a commitment to growth, Inwork has risen to become a leading contracted Provider of Employment Services to people marginalised in the employment environment.

In 11 years, Inwork has grown from a home office to locations in Henderson (2), Birkenhead, Manurewa, Hamilton and New Plymouth, with Satellite operations in Rodney and Franklin.  Adrian has successfully developed a team of operational managers including a General Manager and dedicated Team Leaders.  In 2010, Adrian diluted Equity in Inwork, bringing in new partner and Director, Mr. Du Plessis Bouwer.  The majority of Adrian’s time is now focused on the strategic growth of the business.  In addition, Adrian continues to provide leadership, motivation and mentoring to the business.  Adrian is currently a past member of the project team and leadership group with Auckland Metro Project and has sat on the Leadership/Governance Group of the Auckland Regional Economic Development Forum.  Adrian has also provided business mentoring services with Business Mentors New Zealand and Youth Enterprise Schemes and Awards.  Key achievements with Inwork include the winning of 2 business Awards in the 2003 BNZ Waitakere Business Awards and a further business award in 2005.  In April 2010, Adrian was one of eight Members, appointed to the Welfare Working Group by Minister Paula Bennett to conduct a fundamental review on New Zealand’s welfare system.  A Recommendations document was submitted to Government in February 2011.  In December 2010, Inwork was a joint winner of the Pacific Employment Support Service as tendered by the Ministry of Pacific Island Affairs.  This innovative service commenced in January 2011.  In July of this year, Inwork was nominated as finalists within 3 categories of the 2011 Westpac Auckland West Business Awards.










482 Te Atatu Road
Te Atatu Peninsula
PO Box 45 132
Te Atatu
Auckland 0651
Phone 09 834-1482
Fax 09 834-1485
Free Phone 0800 478 902




A genuine commitment to service delivery, key values and professionalism has enabled inwork to help 95.70% of clients achieve a critical job retention milestone of being employed for six months or longer.  This equates to 10,833 individuals, all sustainably employed.  Read more